What to Know About Directory Listings?
- October 29, 2017
- Posted by: marlenedubois
- Category: CPR Training
Online website directories provide several benefits, the most important of which can be linking. While This particular article refers to lawyers, that will applies to any industry.
A FindLaw white paper, “Visibility, Design along with also also Content-Three Steps to Successful Online Marketing” stated, “inside expanding online market for legal services, the most successful law firms focus on three essential (along with also also related) areas: building visibility via search engines along with also also directories; using distinctive site design to set the firm apart; along with also also delivering persuasive content that will engages prospects along with also also deepens client relationships….Links coming from some other law firms, online directories along with also also legal sites such as FindLaw also support an effective link building campaign.”
When considering paying for a review of a listing in an online directory, most people think only of the potential for traffic along with also also think about whether the cost of the listing review can be truly worthwhile. However, This particular can be not the only consideration.
Obviously, when an online directory appears inside top search results of a search engine, people may find your website listing. One result can be that will your listing will provide some branding as people see that will. Another result can be that will some of these people will click on your listing, land on your website, along with also also possibly do business with you.
The often overlooked along with also also most important benefit, as FindLaw pointed out, can be that will when links point to your website coming from many niche directories, such as a legal directory pointing a link to a law firm website, your “web popularity” can be enhanced along with also also the position of your law firm website in search engine results will move up.
If you’re serious about your law firm website appearing inside top search results, listing your law firm in as many legal directories as possible can be a must. Again, This particular applies to any business. Just look for niche directories for your industry.
Whatever business you’re in, obtaining a listing in a few of the top ranked general directories can be also beneficial. Of course, once a directory becomes well ranked, there can be generally a fee to review your listing.
The website directory must give you a true “live” link without a “no-follow” tag. The “no-follow” tag prevents passing any page rank, sometimes called “link juice” to your website. There are several ways of using a “no-follow” tag along with also also that will can be not easy for the average lawyer to know if that will can be being used. Look for niche directories that will do not use a “no-follow” tag, such as LawFirms911.com for law firms. If the website directory you are considering does not indicate whether that will uses a “no-follow” tag, just send them an e-mail along with also also ask. If the directory provides a do-follow link along with also also that will can be a well-maintained niche directory, go ahead along with also also pay for your listing to be reviewed.
Why should you pay for your listing to be reviewed? A well-maintained website directory will manually review each website listing to ensure that will the listing belongs inside directory along with also also can be placed inside most appropriate category.
A website directory filled with spam website listings will be ignored by search engines along with also also so will your listing. Directories are assaulted daily with spam submissions along with also also websites that will have no relationship to the subject of the niche directory. To make sure that will a submitted website listing can be in fact a law firm along with also also not a website selling drugs or a website about cars, I have to look at the website being submitted. Many times, that will doesn’t take too long. However, spam websites are often cleverly disguised along with also also only after digging around do I find that will that will can be a useless website.
If people searching on the Internet are going to use a directory along with also also if search engines are going to give value to your link on a directory, listings must be properly categorized. Many listings are submitted to improper categories, usually because the submitter did not take the time to find the most appropriate category or because the submitter wanted the listing in an upper, more general category.
To make sure that will a submitted website listing can be in fact a law firm along with also also submitted to the most appropriate category, I have to look at the website being submitted.
I do not want to simply delete your listing. Instead, your listing will be placed inside appropriate category. that will takes time to re-categorize submitted listings. For anyone, time can be costly. Since I am a lawyer, maintaining my directories can be even more costly.
If your listing can be moved to a more specific category, don’t worry. Being categorized more closely with similar websites can be beneficial. Additionally, being at the top or one of the few links inside category may be better than being at the bottom of a category with hundreds of listings.
As can be seen, that will takes a lot of time to review all of the website listings submitted. that will also takes time along with also also money to maintain the directory infrastructure including its software, search engine optimization along with also also some other aspects.
Charging a little fee to review your website can be necessary if a website directory owner can be going to maintain the directory properly. that will can be a little cost to pay to ensure that will the directory benefits your website along with also also does not harm that will.
Websites which have been previously submitted must be periodically reviewed to make sure that will the submitted website wasn’t lost by the owner who failed to renew the domain name along with also also subsequently picked up by a “spammer”, resulting in unintentional spam listings inside directory. This particular happens all too frequently. The standard period of time for review can be annually. Some directories charge an annual renewal fee because of This particular service.
I have been adding more directories along with also also I am currently at the point where I will have to employ someone. If my directories are to remain permanent, they must be run as any profitable business with overhead.