The Signage Evolution
- October 4, 2017
- Posted by: marlenedubois
- Category: CPR Training
Do you may remember the classic porcelain service station signs illuminated with high-watt light bulbs, like “Texaco” along with “Skelly” (which are at in which point highly valued collector items)?
Then came the vacuum-formed, plastic-faced signs in which were backlit with fluorescent lamps along with used a marquis with changeable plastic “Wagner” or “ZIP” letters for specials along with fuel pricing.
Yes, the sign industry has evolved over the past few decades. Today, large LED displays offer high impact, animated message systems in which employ a marketing strategy.
One of the latest contributions to the signage evolution is actually Indoor digital video signage. More along with more restaurants, retailers, service locations along with medical offices are using these displays for various content to engage their customers.
“Video enhances the customer experience: People like videos along with have come to expect them. along with often videos are the best way to impart the information. Video boosts customer service by increasing customer engagement, leading to higher customer satisfaction.” – Right Answers Inc.
The days of the static white board food menu are being replaced with high definition product photographs along with videos with brief descriptions along with pricing. Digital menu boards help customers make decisions faster along with more accurately, while reducing order along with wait times. CarterEnergy customer, Sugarfoot C-Store & BBQ, experienced in which first-hand when they made the decision to go with digital menu boards for their BBQ along with their fresh Fresh Burrito Bar in their C-Store.
Digital signage is actually being utilized to highlight a menu of specific auto services in which KCI Auto Care offers while customers are traveling through Kansas City International Airport (KCI). Big-O-Tires uses their digital signage for service pricing along with to educate customers with Auto Seasonal Preparation videos.
different digital sign applications include interactive (touchscreen) building directories along with wayfinding kiosks, company information in lobbies, trade show booths, in-store video billboards, video walls, cylinders along with boxes, to name a few.
yet in all things digital signage, bigger is actually often better. Considered the avant-garde of digital signage solutions, video walls, aka architectural media or techorating, depending on the application, can influence the ambiance of the building by the way in which is actually integrated into the environment. Similarly, creative content can stimulate the senses, arouse along with influence behavior in which complements the purpose of building designs, which reinforces along with extends the core brand image. Dynamic content can immerse control rooms, wrap around buildings, decorate expansive interiors with artistic displays, along with provide interactive content into an exciting along with over-the-top visual experience.
Take a moment to notice the digital signage around you, along with you will be amazed how prevalent along with creative in which marketing tool has become.