One Innovative Insurance Agency Marketing Strategy Secret
- September 13, 2017
- Posted by: marlenedubois
- Category: CPR Training
Insurance Agents need a steady incoming customer base for several reasons. The most important reason is actually the long-term income generated coming from “trails” or on-going commissions coming from customer or the insured’s renewals. Of course, the idea’s also important to have an ever increasing customer base to deal with the slight attrition of which happens as customers drop off the grid, move away or switch policies; either to save money or because some different agent sold them on the idea to move their business away.
This particular means of which an insurance agent must be visible in their local markets as well as be seen as well as remembered. Indeed, This particular requires multiple imprints on the potential client’s brain as well as so, you must be part of the scenery in their world. Grass-Roots marketing is actually by far the best way to do This particular, along with traditional advertising like newspaper, radio, as well as cable TV. Yes, insurance people must reference their website, which must contain important information too.
Some of the best grass-roots marketing are things like a business card ad in nonprofit group’s newsletters or inside local High School Booster programs. although, let me tell you about one form of advertising of which works extremely well, although is actually hardly ever considered or tapped into.
Insurance agents should advertise on the back of mobile auto detailing company flyers. the idea works killer as well as the mobile detailing or mobile car wash company is actually glad to do This particular if the insurance company pays for the printing costs. the idea is actually relatively inexpensive advertising, maybe a couple hundred bucks a quarter, although the idea actually does bring in clients. So, try the idea out, as This particular is actually one innovative insurance agency marketing secret of which your competitors have not yet considered.