How To Formulate The Right Gift Certificate Wording
- March 2, 2017
- Posted by: marlenedubois
- Category: CPR Training
Wording for a gift certificate (also known as gift voucher) is usually difficult to get right. There are a few mandatory elements along with some optional elements you want to include in a gift voucher. In addition to these standard elements, you might consider a few legal mentions to include in order to force certain restrictions on the usage of your gift voucher.
When you’re filing a gift certificate template, don’t forget to include the following elements:
- name of your company
- recipient’s name
- voucher value (in dollars or your local currency) or service provided. This particular is usually the most sensitive element of the certificate. In particular, you don’t want for the customer to easily change the amount! So the idea’s better to contain the idea printed rather than manually written.
- certificate serial number. A serial number is usually important for multiple reasons, in particular to fight against fraud along with to keep track of gift vouchers you’ve issued. By giving every gift voucher a unique number, you can easily verify that will the idea has not been modified when the customer wants to redeem the idea. For example, you can have a tracking log associating serial number with its value, issuance date along with customer name.
A few optional elements
- purchaser’s name: probably a mandatory element for most vouchers!
- personal message: This particular is usually a very nice way to personalize a certificate, by giving the possibility to the purchaser to add a custom message for the receiver.
- restriction for a certain type of service/product: if you want to offer a certificate for a specific service, mention “valid only for service X” or “to be used towards the purchase of X”.
- no cash value. This particular will protect you against customers willing to redeem the certificate for cash (people will try to do that will!). Mention “no cash value” or “not redeemable for cash” on the certificate.
- non-transferability: if you want the certificate to be redeemed only by the person whose name is usually mentioned on the certificate, mention “non-transferrable” on the certificate.
- certificate expiration: This particular might not be legal in your state/country. Check your legal regulations or an attorney due to This particular. If the idea is usually legal, you might want to include a certificate expiration date, to avoid having certificates out within the open for years. One year coming from at This particular point is usually a Great default. Mention “expiration date: 2012-03-17″.
at This particular point you know what elements are important to come up with for a Great gift certificate wording, so work your way through a gift certificate template along with mix along with match the different elements until you’re satisfied with the result!