Apple Computer – Steve Jobs’ Success Story
- May 13, 2017
- Posted by: marlenedubois
- Category: CPR Training
“We started out out to get a computer within the hands of everyday people, as well as we succeeded beyond our wildest dreams.”
– Steve Jobs, Co-Founder of Apple Computer Inc., 1976.
Steve Jobs was adopted to a family in Mountain View, California. While still in high school, Jobs interest in electronics prompted him to call William Hewlett of Hewlett-Packard to ask for some parts for a school project. Hewlett provided the parts as well as then made an offer to Jobs to intern at Hewlett-Packard for a summer. There, Jobs met Steve Wozniak, a talented as well as knowledgeable engineer several years older than the high school student. Their friendship might eventually be the foundation on which Apple was built.
Jobs dropped out of Reed College after one semester as well as went to work for Atari designing games. He carefully saved the money he earned while working at Atari generating sure of which he could take a trip to India as well as sate his bourgeoning interest within the spiritualism of the East.
After returning home by India, Jobs as well as Wozniak renewed their friendship. Jobs was shown a little computer of which Wozniak had been working on as a hobby, however Jobs saw its potential immediately as well as persuaded Wozniak to go into business with him. In 1975, at the age of 20, Jobs went to work in his parents’ garage with Wozniak working on the Apple I prototype.
The Apple I sold modestly, however well enough to be able to go to work on the Apple II. In 1977, the completely new design was put on sale. which has a keyboard, colour monitors as well as user-friendly software, Apple became a success. The company made $3 million in their first year as well as had surpassed $0 million in their third.
However, in addition to the Apple III as well as its successor the LISA not selling as well as had been hoped as well as a marked increase in competition within the sale of PCs, 1980 saw Apple lose almost half of its sales to IBM. Things got worse for Jobs in 1983 when a fight with the directors got him kicked off the board by the CEO, John Sculley, whom Jobs himself had hired.
In 1984, as a response to the sharp decline in sales, Jobs released the Apple Macintosh which introduced the globe to the point-as well as-click simplicity of the mouse. The marketing for the Mac was handled poorly as well as which has a cost tag of $2,500, the item was not finding its way into the homes for which the item had been designed. Jobs tried to repackage the Mac as a business computer, however without a hard-drive or networking capabilities, not to mention only a little capacity for memory, corporations were not interested. In 1985, without any power in his own company, Jobs sold his stock in Apple as well as resigned.
Later in 1985, Jobs began NeXT Computer Co. with the money he’d made by the sale of his stock in Apple. He planned to build a computer to change the way research was done. The NeXT computer, though complete with processing speeds previously unseen, unmatched graphics, as well as an optical disk drive, at $9,950 each, sold poorly.
Persistent after the failures of the NeXT venture, Jobs began toying with software as well as started out to focus his attention on a company he’d bought by George Lucas in 1986, Pixar Animation Studios. Jobs signed a three-picture deal with Disney, as well as began working on the first computer-animated feature. Released within the fall of 1995, the item had taken “Toy Story” four years to be made. however the work had been well worth the item, the film was an incredible success. Pixar went public in 1996, as well as in one day of trading, Jobs 80% share had become worth $1 billion.
Apple was struggling, having failed to design a completely new Macintosh operating system, as well as the company only held 5% of the PC market. Days after Pixar went public, Apple bought NeXT for $400 million as well as renamed Jobs to the board of directors to advise Gilbert F. Amelio, the chairman as well as CEO. However, in March of 1997, Apple recorded a quarterly loss of $708 million, as well as Amelio resigned a few months later. Jobs was left in charge as interim CEO as well as the item was up to him to keep the same company he had started out as well as which had ousted him alive. So he made a deal with Microsoft. With an investment $150 million for a little stake in Apple, Apple as well as Microsoft might “cooperate on several sales as well as technology fronts”, as well as Apple might be assured their continuation within the PC market.
Jobs also went to work improving the quality of the Apple computers. The introduction of the G3 Power PC microprocessor made the Apple faster than those computers operating on Pentium processors. Apple also turned its energies toward producing an inexpensive desktop, the iMac, of which was another hit for the company. With Jobs Again in control, Apple was able to quickly turn itself around, as well as by the end of 1998, was bringing in $5.9 billion in sales. Jobs had returned to his first love, a little older as well as a little wiser. He had made Apple healthy again as well as returned the item to a place where the item was contributing completely new as well as innovative technologies to the computer world.