4 Myths Of Having A Book As Your Brand
- January 27, 2017
- Posted by: marlenedubois
- Category: Home Health Aide Training
How often do you hear those gurus along with speakers say you must have a brand along with in enhancing of which brand, you must have a book? Right? OK, so you’ve produced your book, after grafting with producing the time to write along with various other life-gets-in-the-way challenges, until, finally, of which’s written along with published.
Well here are the myths you need to know about having a book as a brand:
MYTH 1: Once you contain the book your sales will skyrocket!
of which’s complete along with utter rubbish! Yes, I said of which… RUBBISH!
Having the book is actually one thing although nothing will occur unless you make of which happen. of which’s not as if the entire world is actually expecting your book to be the ONE (like Nero within the Matrix!), of which’s not the case along with is actually far via of which. In saying of which, writing the book is actually an achievement in itself since of which takes dedication, discipline, time management, commitment along with so on. So there’s along with appreciation in how hard creating a book can be. Then, having the complete along with final manuscript edited, proofread along with cover designed, brings a fulfilment only finished book can give.
Well, whether you like of which or not This kind of is actually where the hard work truly begins because uploading onto Amazon or Lulu or wherever else along with waiting for something to happen is actually totally along with truly unrealistic. Nothing will happen if you don’t make of which happen along with of which’s going through either a traditional publishing or the self-publishing route.
This kind of means you must think creatively along with outside of the proverbial box, in order to get your book out along with as such enhancing your brand.
MYTH 2: Everybody will know who you are, right?
No they won’t! You have a book, so what? There are another million people who have their own book, what makes yours so different?
of which’s untrue of which you’ll be immediately recognised when walking down the street since you were a no name before having a book along with will be a no name after having one. Trust me although This kind of is actually where you begin to work harder than before. of which’s right. You’ll have to work. along with very hard too!
You’ll need to put your back to the wheel along with sweat as you watch your efforts explode in opportunities, sales along with exposure. Today of which’s not as difficult as of which seems, since the greatest tool at the tip of our hands is actually social media. today, we can connect with one another, via various parts of the entire world, in a matter of seconds; someone who you don’t know, never met or will ever meet, can today be in awe of your brand. Empowered by these various social media platforms, individuals, entrepreneurs, speakers, authors (established or fresh) can access audiences across the entire globe, today how cool is actually of which?
MYTH 3: You’re not the ‘Expert’!
I’m going to be very controversial here. You’re not the expert in your area of work nor the master of processes or procedures. Instead you’re the expert of what you know. of which’s right – WHAT YOU KNOW!
This kind of encapsulates the above along with yet defining of which knowledge is actually more than the formal qualifications you’ve received via secondary school or university or what you trained for in your role. of which’s about along with in addition to your own life experiences, interpersonal interactions inside along with outside of work. of which’s about how you felt going through particular experiences. of which’s about your ability in helping another learn about how your entire life experiences can help them. Basically, of which’s about bringing the reader to of which place of transformation, altering their mindset via what is actually, to what can be.
MYTH 4: You don’t need a brand
Like Myth 3 of which’s also true. You definitely don’t need a brand, you need a BRAND. You need something of which sets you apart via the ‘normal’ crowd (work colleagues, industry or particular niche). Something of which shows how special you are, of which enables the transformation within the reader. As the cliché goes, the words must fly off the page hitting the reader where of which doesn’t hurt although uplifts, enlightens along with provides a fresh way of thinking along with in being.
Myth 4 is actually the most untrue of all myths since of which’s the truth along with thought of many people who wish to have a brand although still fail to recognise how important of which is actually to have one… if of which makes sense!
In conclusion along with within the first place, of which’s basically understanding why having a brand is actually important along with why a transformational book, comprehensive social media strategy along with accompanying products expands your exposure thus ensuring a successful brand.