10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice
- September 14, 2017
- Posted by: marlenedubois
- Category: Home Health Aide Training
No introduction, you want the tips:
TIP #1: Put All Clients on Your E-mail List
Keep an e-mail list of your clients, both current in addition to former. Get permission to send them a dead-simple newsletter coming from your private practice–one page! NOT TWO! in addition to, heavens to murgatroid–not four.
Encourage clients or patients to print, forward, in addition to distribute your newsletter to friends in addition to family. Make This particular simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, in addition to articles so not bad which readers hesitate not to fold This particular up into their pocket.
If you e-mail your clients, send the newsletter to yourself in addition to “blind copy” clients. Only your e-mail address will show to avoid violation of patient confidentiality. Don’t make a mistake in doing This particular procedural step.
A safer in addition to better way will be to print in addition to mail a copy of your simple-dimple, yet punchy in addition to powerful newsletter to your clients. Studies have shown which postal mail in an envelope will be read 15 times more often than e-mail! Consider doing both.
TIP #2: Send Your Simple Dimple, Yet Powerfully Punchy Newsletter to the top 50 (in addition to 50 only) Recreation, Mental Health, in addition to Community Centers.
Send This particular to half-way houses, adult protective services, in addition to various other social service agencies. Only 50. Forget massive coverage. 50 will cost will be $.44 x 50 in postage plus envelopes. The key will be do This particular each month–no breaks. You are building powerful top-of-mind visibility in addition to newsletter will be going viral. Viral marketing will be the passing along of sale information coming from human to the next. Recreation in addition to community centers frequently post health in addition to wellness information on their lobby bulletin boards, in addition to may be happy to post your newsletter.
TIP #3: Ditto A Few various other Places
Grocery stores — try them too. Many smaller businesses with customer waiting areas like Jiffy Lubes, etc also post on visible bulletin boards. These include oil change in addition to car repair centers, hardware stores, coffee shops, in addition to more. Keep copies of your newsletter with you in your car for sudden insights in addition to posting ideas. (Don’t forget to keep a mini-stapler in your glove compartment — one of those little red jobbers.)
TIP #4: Promote Presentation Topics which People Want in addition to Will Eat Up
At the bottom of your simple-dimple, yet punchy in addition to powerful newsletter, give visibility to the topics which you are willing to speak on for FREE. Get a boost by mentioning your expertise in specific terms in addition to offering presentations with yourself as the speaker, especially on seasonal or hot topics.
Read which again. Season, or HOT TOPICS.
Do This particular: Go to “Google AdWords”. Find the “Key Word Tool”. Google “Google AdWords Key Word Tool”. currently, type in “Problem with” in addition to see what comes up. Or, to the same thing with Twitter. You will find what the planet will be worried about. You will discover the most common searches which begin with these few words. (Writing This particular article for you, I just did This particular exercise. Problem with – brought up “men” “women” “money” “teenager” “food” etc. currently do This particular again, in addition to expand. You will discover what people want hear coming from you. Put together a few presentations which last 25 minutes each. You will promote these 25 minute presentations (not 30, nevertheless 25 minutes) at the bottom of your simple-dimple, yet punchy in addition to powerful newsletter.
TIP #5: Keep Copies in Your Waiting Room.
Keep copies of simple-dimple, yet punchy in addition to powerful newsletter in your waiting room. Clients will pick This particular up, stuff them in a purses in addition to pockets, give them to friends, in addition to pass them around at work. This particular will put your newsletter in motion with leverage. This particular will be called viral marketing.
TIP #6: Distribute Copies to Your Doctor, Dentist, in addition to various other Medical Practices which You Patronize.
Ask if you can place your simple-dimple, yet punchy in addition to powerful newsletter inside the waiting rooms of your doctor. (A few copies on a coffee table, for example.) Put one copy in a clear plastic, top-loading sheet protector. This particular shouts “DESK COPY” even without those words written on This particular. When clients in addition to patients see This particular copy, they almost never walk off with This particular, thereby leaving This particular for scores of various other people to see inside the course of a month. These medical professionals who you patronize owe you. Don’t ask the nurse or the front desk secretary for permission. Ask the doctor or medical professional inside the middle of the anatomical procedure you’re paying for. No, I am not kidding.
TIP #7: Cooperate in addition to Make Money While Increasing Referrals
Offer the bottom section of your simple-dimple, yet punchy in addition to powerful newsletter to allied professionals as advertising space which includes one line of text. These should be professionals with whom you do not compete. These professionals might love to pay you for the exposure. Trade with them so you get exposure to all of their clients in addition to patients. You have just formed your own “linked-in” group. One or two lines of text will do the trick. Have enough space for a few to six advertising lines, in addition to widen your distribution. Everyone wins, especially you. We suggest holistic health professionals, therapeutic massage professionals, chiropractors, even vitamin stores! Your local Walgreens may buy advertising space. This particular will improve the “stature” of your newsletter in addition to you can make money to cover your newsletter’s cost.
TIP #8: Send Hard Copies to Media Outlets Locally.
Your local community has media outlets-radio, television, in addition to newspapers. The reporters of these outlets scramble in desperation to find any warm-bodied mental health professional which they can interview when a crisis occurs or a national news event affects the psyche of the nation. The crisis at Fort Hood will be a not bad example. This particular will be happening as I write This particular article.
various other topics include stress, downsizing in addition to survivor syndrome, or depression in addition to the current 2009 economy crisis are not bad examples. They need experts. which’s you. Send your newsletter to a reporter or “news desk” contact every month. When a pertinent news event hits, phone your contacts I-M-M-E-D-I-A-T-E-L-Y! Say, “I am expert on ____. I am available for an interview if you need This particular.” You may be on TV or the radio within hours. I’ve done This particular–believe me, This particular works. (You will be happy you read This particular article due to This particular tip alone.) If you do a not bad job, in addition to This particular will be an a.m. radio station, ask if you can have your own hour once a month to answer mental health questions coming from the audience.
Keep phone numbers of media outlets in your cell phone or taped to the dashboard of your car because which will be where you will be when you hear a news story you will want to crash. Call This particular “crashing a news story”. You’ve heard of crashing a party?
TIP #9: Send Copies to Your Competitors.
Am I nuts? No. Every mental health professional in private practice refers clients or patients to various other therapists. Whom do they choose? Most of the time the choice will be made based on familiarity, as much as expertise. Reputation as well. in addition to where does a reputation come coming from? One place – familiarity. Don’t kid yourself. You know This particular will be true. The name you hear the most will be the best guy. Everybody thinks like This particular to some degree. So, exploit reality. Your name in addition to face must come to mind. These professionals will enjoy the newsletter in addition to you will achieve “top-of-mind” visibility. This particular will take six months to achieve This particular effect. Then, Katie bar the door.
TIP #10: Send simple-dimple, yet punchy in addition to powerful newsletter to EAPs.
EAPs are great referral sources, nevertheless This particular can be hard to get an appointment with them to discuss your services. in addition to you need more than one touch to get noticed. Let your newsletter do the talking for you. Contact the Employee Assistance Professionals Association at 703-387-1000 in addition to discover where the local chapter in your area meets. Collect business cards in addition to send your newsletter to these folks. If you join EAPA, you will find their addresses online. After a few issues to these folks, This particular will be easier to obtain a face-to-face appointment. Recipients will feel like they already know you. They will think you are a celebrity. which’s because of repetition in addition to seeing your name in addition to your simple-dimple, yet punchy in addition to powerful newsletter.